The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
What is a Media Kit and How Do I Make One?
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
Homeschool Speakers & Vendors Association
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Featured Resources
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Black Children : Social, Educational, and Parental Environments
Black Children, Second Edition collects current empirical research unique to the experiences and situations of black children and their parents. As the editor emphasizes, "African American children develop a duality for their existence. To be fully functional, they must develop the skills to do well simultaneously in two different cultures, both black and non-black." This volume explores the meaning of this duality in four distinct environments: socioeconomic, parental, internal, and educational...
The Letter Factory Game
Teaches Phonics! The race is on! With two games in one, children play together and learn letter names and sounds with actions and music. Wacky Professor Quigley guides players every step of the way so no reading is required! Games automatically adjust to skill level, to keep children learning at just the right pace! 2 Games in 1: Counting Colors & Letters: Learn letter names and sounds by matching color cards to move around the board. Leaping Letters: Listen to the name or sound and then find th...
Responsible Driving, Student Edition
This easy-to-read book features explanations of safe driving techniques and is used in many states as a textbook for in-class driving instruction. It is a great learning tool for a new driver and a good refresher for the more experienced driver.
The Absorbent Mind
In response to the crisis in American education, more than five thousand public and private schools across the nation have adopted the timeless Montessori Method of teaching, of which this book is the cornerstone. Written by the women whose name is synonymous worldwide with child development theory, The Absorbent Mind takes its title from the phrase that the inspired Italian doctor coined to characterize the child's most crucial developmental stage: the first six years.A new foreword by John Cha...
When Children Love to Learn: A Practical Application of Charlotte Mason's Philosophy for Today
Children want to learn and one of the best approaches to homeschooling is to meet their natural curiosity with support and understanding. Charlotte Mason's educational philosophy does just that. This book offers explanations of how to incorporate Mason's ideas into your teaching, leading to more success in learning and less frustration in the home education environment. This book is a great resource for those embarking on the homeschool journey, as well as being an invaluable resource for those ...